Web Marketing and Internet Consulting

Once a web site is launched, it needs care and effort to prosper. Planetcast can help you succeed in marketing and promotion of any web-related initiative.

DETAILED BELOW:
- Our Marketing Philosophy | LINK
- Domain Name Branding and Identity Design | LINK
- Inbound E-Mail and E-Mail List Management | LINK
- Research and Investigative Intelligence | LINK

ON RIGHT SIDEBAR:
- Tools of Our Trade | LINK
- Notable Client Branding Engagements | LINK

Our Marketing Philosophy

Planetcast believes in attention to technical fundamentals in web marketing. Demanding more than creative innovation, this new field requires technical knowledge and practical know-how that is based on real work, not theory. We can support any client marketing initiative on the internet: local, regional, or international.

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Domain Name Branding and Identity Design

It can be a big challenge to secure a distinctive and marketable domain name in today's saturated internet market. Over 36 million dot-com, dot-net, dot-org, dot-biz, and dot-info domain names are already claimed. Then there are popular country-code domains such as dot-ca (Canada) and dot-tv (Tuvalu Islands), plus more than 200 others identities for national domains around the world, representing millions of additional claimed domains.

Under confidential consultation, Planetcast can deliver innovative and effective corporate domain identities for clients. The process typcially takes from 3-6 weeks and results in dozens of potential names. We sort and rate the options, then intensely test them against numerous creative, linguistic and legal factors. Additionally, if called upon, we design the wordmark or logo and overall identity package for the new name. Domain name branding and related matters are intense, satisfying work that we truly enjoy.

Planetcast also specializes in domain name recovery, background investigations and reducdant DNS provisioning. If you have lost administrative or technical control of your domain name, or are tired of dealing with the unwieldy methods of Network Solutions/VeriSign, our skills can come to the rescue. Planetcast also can assist in domain name purchase/sale negotiations and escrow completion of domain name transactions.

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Inbound E-Mail and E-Mail List Management

E-mail is the universal application on the internet - everyone uses it! The power and reach of effective e-mail is indisputable, but many companies fail to realize full benefit due to poor e-mail strategies and infrastructure. Planetcast can design effective inbound e-mail management strategies and server systems. We can also manage mail campaigns transmitted to e-mail lists of any size or complexity, plus design of rich e-mail content for added impact and response.

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Research and Investigative Intelligence

Planetcast has been sleuthing around the internet since 1996, and we know how to dig and retreive information on a wide range of matters. Information retrieved from technical databanks, through specialized web searches, and targeted archives can be a gold mine of competitive intelligence. Next time you need discrete research and investigation for business intelligence, engage Planetcast.

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High-technology tools aren't required to invent effective domain names, logo identities and marketing strategies. Profound understanding of our client's needs, industry sector, and target audience are key factors we consider with each engagement. Then we apply focus and intensity to the creative process, resulting in exceptional results.

Some projects, such as Bennett Gold's new firm logo (see below), hit the target from first or second draft. Others, such as Q9 Networks' domain name, Q9.com, require dozens of iterations before the perfect solution is crafted. It's very satisfying to witness the look of satisfaction on the face of a client when we unveil the final result.

Planetcast looks forward to assisting your organization in future domain name and logo creation engagements.

	Planetcast created this proposed print/web logo for Parallel Production Services.
	Planetcast created the print/web logo and brand identity for WorkdayTV.
	Planetcast created the domain name and print/web logo for Voteware.com.
	Planetcast created the web logo for E-Commerce ALERT.
	Planetcast created the web logo for Accountants and Lawyers Funding Network.
	Planetcast created the web logo for Bennett Gold's Business Awareness Workshops.
Planetcast updated and refined the print/web logo for Bennett Gold Chartered Accountants.
Planetcast created the print/web banner for the Credit River Company.